🇪🇺🌿Guide to the webinar “Artificial Intelligence in Small Tourism Services” from the European Federation of Rural Tourism

Dear friends!

We invite you to attend the online webinar “AI in Tourism Services”, which will take place on October 9, 2025.

Webinar language: English

Organized by the European Federation of Rural Tourism – Ruraltour within the framework of the PacTS4ALL and Pact for Skills Tourism LSP initiatives.

This webinar is designed for micro, nano and self-employed tourism service providers in the accommodation and related services sector.

Participants will be able to:
🔹 Get practical advice on how AI can help in their daily work
🔹 Learn real-life examples from small businesses in the hospitality and tourism sector
🔹 Learn how to access support and training in this growing industry

PROGRAM:

16:30 Welcome, introduction, technical rules
16:35 What is AI and what opportunities does it open up for small service providers – Mr. Christo Peterson
17:00 The role of intermediary organizations: Austrian Farm Holiday – Mr. Hans Embacher
17:20 Case of an individual entrepreneur: tourist guides – Ms. Alejandra Sáenz de Miera
17:35 Practical cases – examples from:

• Valgejõe Winery (Estonia) – Ms. Tiina Kuler
• Sweet Accommodations (Spain) – Ms. Andrea Santiago
  17:50 Q&A session
  18:00 End of the webinar
  18:01 Open informal communication between participants about their experiences, activities, questions, doubts, suggestions, etc. – without time limit.

You can join this event live on Thursday, October 9th at 4:30 PM CET (5:30 PM EEST) on Zoom https://us02web.zoom.us/j/83407215270?pwd=3l6sCxtvzjNawBkb7HWxMUQQ4TkdAJ.1

Meet the speakers

Christo Peterson
Artificial Intelligence Strategist and Trainer
Christo helps businesses and government organizations harness the power of AI to drive efficiency and innovation. Through Kasulik AI (kasulik.ai), he provides hands-on training and customized implementation strategies with real-world AI skills. With over 1,600 trained professionals and over 3,000 hours of hands-on experience by 2024, Christo is focused on driving AI adoption across industries. His experience spans global brands such as Hyundai, Coca-Cola and government agencies.
During his talk, he will share practical advice on how organizations can use AI to improve efficiency, innovation and decision-making in business and the public sector.
⸻
Hans Embacher
Director of the Austrian Farm Holidays Association
Hans has led the association since 1991 and is Vice President of RuralTour, the European Federation of Rural Tourism. A recognized expert in the fields of quality and sustainability, he has consulted on numerous projects in Europe and lectured at universities.
Under his leadership, the Farm Holidays in Austria network has become a model for quality, sustainability and innovation with over 2,000 member farms.
Hans will present how the association uses AI to manage quality, market and support its members.
⸻
Alejandra Saenz de Miera
Tourist guide in Paris, France
Alejandra is a member of the Executive Committee of the European Federation of Tourist Guides (FEG), a partner in the “Pacts for Skills” project. She has extensive experience in guiding, organizing cultural events and training new guides.
In her presentation, she will share how AI can support the daily work of a tourist guide: from planning routes to improving customer interaction.
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Tiina Kuuler
Estonian winemaker, entrepreneur and author
Tiina runs Valgejõe Veinivilla, the northernmost winery in Estonia, where she creates fruit and berry wines from local raw materials. She also teaches, organizes tastings, tours and cultural events. She is the author of several books, including “Our Wines” and “Guide and Our Wines”.
In her talk, she will share how she uses AI to create marketing texts, develop recipes, calculate prices, analyze data and inspire new ideas.
⸻
Andrea Santiago
Operations Manager and Quality Manager at Sweet Accommodations (Spain)
With experience in the tourism and hospitality industry, Andrea has held positions related to reservations, team management and process standardization.
She will share how Sweet Accommodations uses AI to support staff, improve communication with guests, analyze reviews faster and improve service quality.

Join us to see how AI can make your small business smarter and more competitive. This is a great opportunity to strengthen your digital skills and discover affordable and practical AI-based solutions for small tourism businesses.

See you!
The Rural Green Tourism Union Team